You’ve undoubtedly given a great deal of thought to how your business’s new logo will be the ideal visual representation of your brand when you create one. Of course, the logo is an important branding instrument and a powerful tool for persuasion with regard to your target audience’s opinion. But, in order to make the most of its enormous branding clout and appeal to a larger audience, you must market your logo aggressively. We’ve compiled a list of essential suggestions to assist you with that.
Before the product’s official release, generate interest.
Before you put out the new logo, make sure all of your company materials are ready and in sync with the event, including print advertisements. You don’t want to be stuck with piles of brand cards printed just recently or stationery with the old logo on it. An official debut takes time, so don’t hurry it – make sure everything is in order and that everyone is aware of what’s going on. In the meanwhile, this is an excellent opportunity to create some buzz and pique people’s interest in the new logo.
And, of course, the best place to generate buzz is… You guessed it: social media. Let your fans know you’re working on a new logo on social media, announce the launch in a post, or better yet, involve them in some way. For example, you might conduct polls on Facebook and Instagram to find out what colours or styles they prefer. But don’t limit yourself to social media; make sure to mention the release on your website as well and use it as a chance to include guest posts whenever possible.
Make a blog post about the new logo.
Once you’ve switched over to the new logo, make sure to use content marketing as a strategy to get the most out of it. Write an article on your website about the new logo – explain how it was created, why certain design choices were made, and so on. Don’t be misled; this might actually be a very interesting subject that your target audience will appreciate. You’ve put in a lot of hard work, and you’re undoubtedly pleased with the final result, so don’t be afraid to share the process behind it. Make a little video and share it on social media to get your logo highlighted on some popular graphic design blogs. This will also help you increase exposure and generate traffic to your website, so you’ll be able to hit two birds with one stone.
The most popular approach to market your logo is through retail sales. Putting your logo on t-shirts, cups, stationery, caps, and so on is a wonderful method to implant your brand identification in prospective customers’ memories while also encouraging brand loyalty. Traditional advertising such as brochures, billboards, and so on are also valuable in promoting your company outside of the digital environment.
However, this is where you should be creative in order to expand consumer impressions and boost your reputation. Involve the entire team. You may convert the logo into an accessory by producing a variety of lapel pins for everyone to wear. When attending industry gatherings, make sure the logo is clearly visible on ID badges and visitor passes with fridge magnets or other forms of physical promotion. Maybe you could create a fridge magnet out of it? Consider how far you can take marketing away from mugs and t-shirts and have fun with the tangible representation.
Use branded giveaways on social media.
The popularity of social media continues to be unquestioned. Because what better method to get your goods out there than by giving them away for free on social media? The key is to offer incentives, which encourage user-generated content (UGC), so you’re not only getting your merchandise into the hands of your target consumers (where it should be) – but also genuinely marketing your brand across social media in order to increase your reach.
Don’t forget to include a watermark or the bottom of your images with your logo. Every impression is valuable!
Your logo serves as not only a representation of your brand, but it’s also critical in boosting consumer impressions and keeping top of mind. Some logos have become so strongly associated with us that seeing them instantly triggers many associations – and they’ve even become a part of popular culture. Your logo may be an important element in your company’s success and development, therefore make good use of these ideas and stay open to innovative new methods to display it.