A mountain climber’s objective is to reach the top, but for obvious reasons, safety must come first. Similarly, digital marketers should prioritize security when pursuing their objectives. Spreading dangerous malware would have disastrous results. Knowing and acknowledging the threats is the most important thing a digital marketing firm can do to secure your website and associated accounts.
The following are examples of potential threats:
Email Marketing Dangers
Email marketing is a tried and true method for reaching out to customers. Phishing and spamming are two types of email account theft. Hackers can send links to destructive websites that encrypt the data files of unsuspecting victims with ransomware.
Encryption and outbound blocking are two ways to protect yourself from email-based dangers. Digital marketing professionals should use email security software to keep up with cybersecurity concerns.
Customers’ Data Privacy Threats
The treasure trove of digital marketers is their customer data. Hackers also find this data to be a goldmine, stealing, selling, and compromising customers’ passwords, credit card information, and personal information. Data breaches have resulted in the compromise of millions of customer accounts, which has caused negative press for the targeted firms as well as fines and legal penalties.
Social Media Disruption
For real-time tracking of a company brand, social media is an excellent monitoring tool. These references might be used as a source for outbound marketing initiatives. Hackers, on the other hand, may hijack a person’s social media account and generate confusion. Hacking can alter a business’s profile, include false and damaging statements, and send unsolicited emails to its consumers’ accounts.
Strong passwords and social media monitoring tools are the most effective weapons for combating internet snooping. Marketers may track brand name mentions as well as attack attempts using the latter. See what Australia’s top social media marketing firms have to offer in the Clutch 2019 review of the best social media marketing companies in Australia.
The Threat That Social Media Bots Pose
We are always trying to lower expenses, increase productivity, and make processes more efficient. This is how we progress and innovation occurs as a result of this. Automating your social media accounts and posting patterns can be beneficial. You were able to save time by doing so.
Then there were the automated social media bots that carried out specific actions. At first, these robots simply performed little activities like following new individuals who used a certain hashtag and deleting accounts after a specified period of time. In the history of clever bots, bots began performing more complicated tasks. The coding became increasingly aggressive.
When will the next smarter AI social media bot accounts begin to duplicate?
There are already websites like this on the internet. There’s no such individual. Hundreds of thousands of current images have been used to create an entirely artificial likeness…. Isn’t it frightening?
When we see so many celebrity accounts getting hacked, and the increased use of CGI photographs, I’m concerned about where AI and social media bots are heading. The worry I have is that the ability to replace faces or bodies from picture A with those from picture B to generate a new picture, it frightens me.
There are a few simple security measures you can do to protect your account:
- Use two-factor authentication.
- Every 2-3 months, change your password.
- Every two to three months, go over your account and profile settings.
- Examine your settings to ensure that any unknown trusted devices have been removed.
- Do not use the typical data gathering quizzes on each platform.
- Limit the information you make available on your profile.
- You may also unfollow or unfriend any suspicious-looking profiles. You may be overly cautious with your monitoring of new ideas, but what about the ones that sneaked in while you weren’t looking? Just to be safe, look over your followers, following, and friends.