Who Was The Client?
With the interruptible goal of delivering a top-notch computer support service, The Original PC Doctor was founded. The highly-professional team behind this organisation has been, for more than two decades, offering a unique experience to Australian customers across the country.
Based on a solid work ethic, The Original PC Doctor has provided hardware repairs, virus removing, and lost data recovering since April 5th, 2004.
As one of the first National Computer Repair companies in Australia, ‘The Original PC Doctor’ was fortunate enough to quickly establish themselves online in 2004 before many competitors had entered the market.
In 2015 John Pititto found that the competition had become immense and their website was becoming lost amongst the hundreds of new websites that had entered the market over the years. It was now time for Thepcdoctor.com.au to take back the lost traffic taken by many of these new companies investing in digital marketing.
Further more, their main source of leads, 'Google Adwords', was becoming more and more expensive, with each cost per click rising by 25% to 50% each year.
Finally, many of the City locations ‘The Original PC Doctor’ were operating throughout Australia were not receiving sufficient numbers of new leads for their staff. They needed to increase the number of leads for each capital city to facilitate the staff hired in these regions.
Employ search engine optimisation best practices to increase the volume of free leads for the business and decrease company dependency on paid advertising for new customers. Key areas of optimisation included:
This digital marketing strategy was chosen because it focused on building Thepcdoctor.com.au volume of free leads for the business, sourced from organic search engine positions. This would allow Thepcdoctor.com.au to lower their Advertising spend dependency on radio and AdWords, resulting in more profit for the business.
Grow the volume of relevant quality links to Thepcdoctorcom.au and this raises the number of referring website visitors and potential new customers via those new links.
This creates an elevation in trust from search engines, who will lower the cost of advertising for trusted websites (from better site quality scores).
The rise in trust from search engines also increases the organic positions for targeted keywords on the search engine results pages, therefore increasing the number of free leads.