Who Was The Client?
As a startup adopting the double sided marketplace business model their first challenge was choosing which side of the market to build first. Thankfully they had already built one side before I joined the platform, the freelancers.
Their next main challenge was attracting the customer side of the market. Valoso.com unfortunately didnt have a large budget, nor did they have a highly visible online brand. With limited internal knowledge and resources to grow their online traffic they were in need of highly targeted and effective SEO strategies and tactics to ensure the survival of their statup.
The greatest challenge for Valoso was generating customers to submit video editing and filming jobs onto the platform for the thousands of professionals wanting work.
Our solution focused on educating the Valoso.com founders on how to successfully implement fast traffic generating digital marketing strategies. Not only did we intend on training but also set a company standard by personally implementing well defined tactics according to the deviced strategies. The strategies:
First, teach Valoso team on how to discover trending topics within the industry and where to find the most frequently ask questions by the target customer. Instructions on how to write provocative content that would entice readers to share socially, comment and link. The goal of this content marketing strategy was to provide value to the video industry, by solving customers pain points and answering their most probing questions.
The second strategy we taught was about ways to build strong relationships with industry leaders, high trafficked and technical professional to develop thought leading content. The content mediums we worked with was live video broadcasts, white papers and interview collaborations. This allowed Valoso to attract valuable traffic, links and content on a low budget.
1. Improve the content on the website. Create more informative, customer focused, descriptive, shareable and authoritative content.
2. Drive target traffic to generate revenue for video professionals
3. Add call to actions throughout the website
4. Build relationships with other high quality websites to refer traffic, shares, new content and links
The education solution was chosen for Valoso because it empowered the Valoso team to continually grow their audience and build their brand as an authority without the continued expensive of an expert digital marketing team.
The strategies were designed to quickly build the volume of organic search engine traffic towards Valoso, to take a large market-share before new competitors entered the market.
The content strategies were chosen because of the industry Valoso operates in. Creating video content was important because it reinforced to the marketplace community that Valoso were not only knowledgeable video professionals but also actively participate in video production.
Here are some examples of our link building and content marketing results for The Valoso.com.