Who Was The Client?
Performancedrive.com.au was established in 2011 by Brett Davis. As a motoring enthusiast Brett started he site began as a hobby and it soon became his full time gig. The website focuses on providing authentic reviews of performance, luxury and sports vehicles. The vehicles are personally tested to deliver a unbiased opinion on the car handling, comfort, fuel economy and engine power.
The team had grown since 2011 and Brett was looking to turn Performancedrive.com.au into a profitable business. The problem was that traffic had plateaued for more than a year and they needed to change this trend. The challenge was how would we increase traffic to help generate more advertising revenue and attract larger brands to sponsor banner ads on the website.
My solution focused on improving the content on the website. Create more newsworthy pieces, shareable and authoritative content. Improve the website for user experience, by making the website mobile responsive.
Optimise the website for inclusion into Google News, then submit Performancedrive.com.au for consideration into Google News.
To help with revenue growth, suggested to add call to actions on each webpage to increase the subscriber list.
This solution was chosen for Performancedrive.com.au because it was the fastest way possible to increase search engine traffic on a low budget. Also the style of website allowed us to make small changes to easily be included within Google News.
Updating the website to a responsive design was a logical change, as more than 40% of the website traffic was going from mobile users.
