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Learn How We Grew Organic Traffic By Leads 20% In 1 Month

News Publisher SEO Campaign Case Study

Who Was The Client? was established in 2011 by Brett Davis. As a motoring enthusiast Brett started he site began as a hobby and it soon became his full time gig. The website focuses on providing authentic reviews of performance, luxury and sports vehicles. The vehicles are personally tested to deliver a unbiased opinion on the car handling, comfort, fuel economy and engine power.

Link To Website

The Problem

The team had grown since 2011 and Brett was looking to turn into a profitable business. The problem was that traffic had plateaued for more than a year and they needed to change this trend. The challenge was how would we increase traffic to help generate more advertising revenue and attract larger brands to sponsor banner ads on the website.

Campaign Goals

  1. Increase Advertising Revenue
  2. Increase organic traffic volume
  3. Increase website visiting time onsite
  4. Increase the number of email subscribers


My solution focused on improving the content on the website. Create more newsworthy pieces, shareable and authoritative content. Improve the website for user experience, by making the website mobile responsive.

Optimise the website for inclusion into Google News, then submit for consideration into Google News.

To help with revenue growth, suggested to add call to actions on each webpage to increase the subscriber list.

Why This Solution

This solution was chosen for because it was the fastest way possible to increase search engine traffic on a low budget. Also the style of website allowed us to make small changes to easily be included within Google News.

Updating the website to a responsive design was a logical change, as more than 40% of the website traffic was going from mobile users.

Computer Support
Industry Annual Revenue:
$2 Billion
Competing Businesses:
Average Business Revenue:
Industry Employment:
Avg. Revenue Per Employee
Avg. Cost Per Click

Campaign Results

+20% Increase In Organic Traffic.

+10% Decrease In Visitor Bounce Rate.

Website Inclusion into Google News.

Google News Featured Content

google news

Client Testimonial

❝David's works really fast and efficiently. He did his research, produced great work and communicated proactively. David also operates in an ethical manner, invoicing for less than what was agreed on because he finished the job in less hours than expected. Will hire him again if the opportunity arises.❞

John H., Switched on Media.

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